VIVA - Sept. 1974


VIVA magazine was published by Penthouse head honcho, Bob Guccione from 1973 - 1980. It was an erotic mag for women who were feminine and also feminist (a companion publication to Penthouse) containing articles and fiction delving into women’s fantasies, and exploring their sexuality, interviews with famous peeps, fashion and beauty. Anna Wintour was once its fashion editor!

This issue includes: An article on Max's Kansas City by Glen O'Brien; a sexy photoshoot of glam leather clad biker babes; an article on the failure of open marriages; as well as the usual plethora of vintage ads for cigarettes and birth control pills.

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