VIVA - Jan. 1975


VIVA magazine was published by Penthouse head honcho, Bob Guccione from 1973 - 1980. It was an erotic mag for women who were feminine and also feminist (a companion publication to Penthouse) containing articles and fiction delving into women’s fantasies, and exploring their sexuality, interviews with famous peeps, fashion and beauty. Anna Wintour was once its fashion editor!

This issue includes: Crotch Watching, a hilarious photoshoot of men's crotches; “Masochism” A symposium of the day's leading feminists discussing female masochism; a study of erotic fantasies; and an article on the fate of girl babies in China.


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